La Selva Shop

Hyper-local shop that sells products designed for the Back of the Yards community.

Neighborhood: Back of the Yards


Facebook Pitching Video

Youtube Pitching Video

“My journey as an entrepreneur or creator started at the age of 23 when I started my first t-shirt company. I learned a lot about the fabric industry and my business network grew ever since. In the Fall of 2016 I decided to start an online product line that I not only created t-shirts but also accessories that represent the community that I was born and raised, Back of the Yards neighborhood. I decided to focus only on Back of the Yards because we needed something to represent us, we didn’t have anything that we can wear or own that represented who we were. Thanks to social media and my online store my products have reached across the country to former residents of the community that still embrace their childhood memories of growing up in the Back of the Yards.”

– Rolando Santoyo